Monday, August 22, 2016

Ten Things...

For those of you who have been following my blog since the dawn of time, you may remember the post I did in 2012 about the ten things I can't live without. The idea was to come up with a list of ten things "I can't live without" similar to the types of roundups that you would find in the pages of a luxury magazine like Architectural Digest, or Vogue.  I mean, if I were to come up with a list of then things I truly can't live without I think it would look something like this (in no particular order):

Food
Shelter
Transportation
Bug Spray
Sun Block
My Family (lest I list them all and happen to leave someone off)
Ramen
Vaccinations
Clean Water
Electricity

That's just off the top of my head. But the type of list I am actually thinking about usually involves a magazine interviewing someone famous like Michael Kors or Renzo Piano and the list often includes a lot of things that almost any human could live without: Teslas, Nars Lip Stain, Louis Vuitton Luggage and the like.  In any case, I find these lists to be quite humorous, but I also like them as an exercise in brand distillation.  What is my personal brand (and I don't mean just the Nest Studio brand here)? and what ten things sum up my personal image? And since four years have passed since the last time I thought about this,  I figured it would be a good time to revisit my old list and come up with a new one. Here is what we had in 2012 and a little blurb about where I stand on that item now:

Vegemite - Yup. I still swear by Vegemite and butter on an English muffin for breakfast but I'm not sure I will be including this in my next list - gotta move on to something more interesting and new.

Ramen - Well, since I would definitely need this on a desert island, it is pretty much a given.

Silver Birkenstocks - I love my Birks. I now have the white thin strap Birks and they are a summer staple.  But I have some other fun necessities of the footwear variety to share with you for 2016.

Loreal Voluminous Mascara - Always.

J Crew Matchstick Jean - Well, ya know, styles actually change. I have moved on to Madewell for all my denim staples but I do have fond memories of the J Crew Matchstick.

My Black 2008 Honda Fit - Oh man, I miss that car!  Maybe one day I will get another, but in the era of hauling 2 kids, a husband, an au pair and all kinds of other junk, I have moved on to bigger, more mom-like cars.

IKEA Svalka Bistro Wine Glasses - These are great.  Still an everyday wine staple.

Black Sharpies - I use these all the time still, but I think I will bring some other practical items to the list for this time around. Although most recently I have discovered black sharpie for coloring in grey hairs!

Kenzo Parfum D'Ete  - This perfume was so great!  I miss it and wish Kenzo still made it. I discovered it on vacation and have decided vacay is the best time to try and buy a new perfume (because later the perfume will always remind you of that holiday).  Can't wait to share my new staple scent with you.

Stay tuned for my new list and a 10 Things roundup from each member of the Nest Studio Team!


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